Every year, we predict the hottest creative trends that will pop up in the mainstream. These are a few of 2018’s big trends already at work in pop culture. Get inspired!
Top image by NASA images
If you’ve seen our Creative Trends for 2018, you already know the trends that will be top players in the design world this year. These trends include fantasy, space, New Minimalism, and even some smaller contenders like natural luxury, ancient geometrics, and the humble cactus.
Only one month into 2018 and we’ve already noticed some of these trends making their way into popular culture and design. In this article we’ll explore some examples of these trends in movies, ads, and design from the past few months.
Annihilation
If you haven’t seen the trailer for Annihilation, you’ve got to check it out. This based-on-a-book science-fantasy-action hybrid film is a fresh narrative that contrasts the onslaught of sequels and remakes that dominate the silver screen these days. You can see many top trends at work in the Annihilation trailer.
The film looks to be full of fantasy elements that complement many of the story’s themes. A world where creatures can cross-breed with any other type of animal is sure to conjure up some fantastic beasts. This take on fantasy is a new one, contrary to the traditional take on medieval fantasy that dominates pop culture, like in Game of Thrones. Maybe this film will bring about a new wave of “neo-fantasy” narratives in film and TV.
One of the most noticeable visuals seen in the trailer is the looming holographic bubble that they call “The Shimmer” and that represents the border of a fantasy world. There’s something terrifying about a monolithic element like this that unrelentingly blankets a space with no explanation. You can see this type of device used in popular films such as The Mist and Arrival. The holographic bubble in Annihilation is a fresh take on this border/portal concept that singlehandedly sets the fantastical yet terrifying mood of the film.
As a standalone visual element, the holographic texture of The Shimmer is indicative of the Holographic Foil trend, our One to Watch for 2018. This nostalgic, sci-fi look is elemental to the cyberpunk aesthetic that’s sweeping TV and film.
If you would like to create a “Shimmer” for your own project, make sure to check out PremiumBeat’s tutorial on how to build one yourself.
Bright
Netflix’s first large-scale budget film, Bright, was released on their platform in late December and was met with less-than-favorable reviews. One thing that you can’t knock about the film is its fantasy world, which is fascinating and original. Taking the traditional fantasy device of magical creatures, such as orcs, fairies, and elves, and placing them in a modern landscape is something that hasn’t been done on this scale in any films in recent history.
Netflix is notorious for researching what their target demographics want before releasing content (or just releasing everything they can get their hands on until something sticks), and it seems they found that people are still craving fantasy, with a modern twist, in their films and shows.
iPhone X – Animoji
This commercial for the iPhone X’s Animoji feature incorporates a hefty amount of 2018 trends. The alien singing along with Childish Gambino’s “Redbone,” mimicking the cover art of the track’s album, makes an undeniable impression with just a couple of bright visual elements. This style is fundamental to the New Minimalist trend. You can also spot punchy pastels combined with fantasy in the unicorn background singers, which transition into a space sequence. With Apple’s attention to detail and of-the-moment marketing, there’s no doubt these styles – and this new form of communication – will take hold in pop culture.
Stay tuned for more Trends in the Wild coverage to see how artists, filmmakers, brands, and others are using 2018’s top trends in their creations. In the meantime, check out more articles, tutorials, and freebies inspired by 2018’s Creative Trends:
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